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Website Enforcement: Does Google’s policy change deliver for brands?
In this webinar we will review:
• Website infringement – the problem and challenges for brands
• Google’s historic position on tackling fake websites – why it needed to change
• Google’s new policy – what has changed and what brands need to know
• Further change is needed – what else Google must do and how brands can collaborate to drive this

Sep 24, 2020 04:00 PM in London

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Speakers

Simon Baggs
CEO @Incopro
Simon is the co-founder and CEO at Incopro and a founding partner at Wiggin LLP. Simon has over 25 years of experience as a litigation lawyer, with a particular focus on protecting IP rights online. He has stood up for clients in many of the most significant cases in the online context, focusing on the role that intermediaries should play in helping to stop infringement. Simon co-founded Incopro to deploy technology in delivering the protection of rights on a global scale - to protect businesses and their consumers from online harm. Simon has been recognised with a number of awards, including the Financial Times Innovative Lawyers Awards, Managing IP Awards and Legal Week Awards.
Måns Sjöstrand
Head of IP & Brand Protection @Daniel Wellington
Måns Sjöstrand is Head of IP and Brand Protection at Swedish watch company Daniel Wellington. Daniel Wellington started its sales and marketing efforts online and has devised its anticounterfeit work accordingly, making the online environment the key arena for its enforcement and investigation activities. Previously, Måns was an IP Litigator and a Lawyer in Stockholm, Sweden, representing several major international brands. In his current role, he manages and supervises the company’s global IP and Brand Protection programme. Måns is also part of the board of the Swedish Anti-Counterfeit Group.
Michael Sweeney
Director of Service Delivery and Senior Legal Counsel @Incopro
Mike Sweeney is an attorney with international technology and brand protection firm Incopro based in London. Mike counsels brands on all aspects of brand protection including trademark strategy in the online space and the use of data-driven technology to combat threats. Mike has many years of experience representing major brands in cross-border litigation in both domestic and international Courts. Mike also advises on policy, in particular as regards the impact of legislative and regulatory reform on brands. Mike serves on INTA’s Parallel Imports Committee and speaks frequently at conferences and industry events.