Social media has fast become a key consumer touch point which brands have been quick to adopt. But as the landscape continues to evolve rapidly - from ever-higher usage, emerging channels and social marketplaces - so too has the threat from bad actors. Learn how forward-thinking businesses are protecting consumer trust in their brands by taking a cross-functional approach to retain control across social channels.
This webinar will cover:
- The evolving threat landscape on social media – from counterfeiting and phishing to impersonation and negative association
- How bad actors exploit social channels – how infringers operate across channels and at scale
- How brands must respond to these threats – assessing the threat level, getting cross-functional buy-in and retaining control
- Best practices on key platforms – Facebook & Instagram